︎︎︎VISUAL
Category: Motion, identity
Client: VISUAL Carlow
Studio: Atelier David Smith
Designed by: Oran Day,
Tito Long and David Smith
Year: 2021
This body of work was created for Atelier David Smith under the guidance of Oran Day and David smith. ︎︎︎VISUAL is one of Ireland’s leading contemporary art spaces situated in the heart of Carlow.
Following the national lockdowns and restrictions that dominated 2020 and 2021, VISUAL were keen to signal to the various audiences and constituencies (that had continued to engage with them online) that they were re-opening as a physical venue/destination.
VISUAL's identity is based on the lights and shadows cast by the building itself. We wanted the graphics to embody this spirit of metamorphosis and change over time. Further pulling from the building, the gridded lines on the front of the iconic VISUAL structure became the basis of the animations..
