SOUL MOTION
Category: Identity, Print, Digital
Client: SOUL MOTION
Year: 2019 — present

Produced in Collaboration with Stephen Kenny. The project was included in the 2019 100 Archive Selection. ︎︎︎Soul Motion are a Kildare based music collective that play a weekly night of soul, disco, house and funk. The night needed an identity and online presence. ︎︎︎Studio 54, a prominent New York night club during the 70's and the surrounding music scene is a major influence on the night and our imagery choices. We accompanied strong greyscale imagery with constant changes in typographic scale to represent a changing sound and atmosphere. ︎︎︎A logo was created to be used across social media, weekly Instagram posts were designed which included still and animated elements. For printed material, a series of posters were designed as part of the identity. ︎︎︎The main goal was to create an identity that could change on a weekly basis yet still be recognised as Soul Motion. ︎︎︎A reserved use of typography and image offered a consistent identity with scope for a constantly shifting layout.
︎tito@titolong.com ︎︎ ︎︎
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