︎︎︎HACK(AI)THON
05/10/24
Love it or hate it AI is becoming an ever increasing presence in all spheres of life. We were brought in by the coca-cola company to create a speculative graphic identity and platform to house all things AI at coke
Our North Star was Co-creation. We wanted to create an identity that focused on the relationship between this new tehcnology and the people making it their playground.
We paired real life imagery, interactive design elements and generative animations to give the identity an experimental and inclusive tone. Throughout the project we worked accross a range of softwares, including, C4D, Touchdesigner, AE... it was a highly collaborative project and lot of fun to work on
*All events, speakers and artists mentioned are speculative. No artists or speakers mentioned have any association with hack(ai)thon and any events mentioned are fictional, created to highlight future possibilities for the platform. Any work included by them is only to highlight the flex and scope of the identity.
Creative direction:
Cristian Castellon
Motion Design: Will Clempson, Tito Long, Henry-Rodwell-Lynn, Ash Woodrow-Smith
Graphic Design: Will Clempson, Tito Long, Henry-Rodwell-Lynn
︎︎︎IDENTITY CAROUSEL