︎︎︎ALTRA
10/01/25
Work for Altra Running company. Altra approached forpeople To better understand their brand positioning, purpose and consumer. With Altra seeking to expand their community beyond the more specialist footwear category.
We sought to create vision around a look and feel which embraced their tag line ‘stay out there’. Leaning into the messy, the imperfect and rawness of the real. Running is for everyone, and Altra is a tool to help you stay out there longer.
My role was to interrogate and expand upon initial creative direction. Creating a set of graphic assets and animations to share with the client. A highlith of the project for me was getting to go and utilise some analogue methods. All typogrpahy, splatters and icongraphy was created by hand and then digitised.
* Please note all work shown is part of a vision piece. All graphics, animations and visuals were done in house by forpeople. Photography is a mix of Altra brand assets and assets found online, not intended for commercial use or publication.
Creative direction: Simon Daniel
Graphic design: Tito Long
